Description
This is Pro-Shot's half-height sidekick display, shipped preloaded with a curated mix of their American-made gun cleaning accessories. If you run a shop and want to carve out a dedicated cleaning-supply spot without piecing together a dozen separate orders, this is the easy button. It hangs on the side of an endcap, a gondola run, or a shelf edge and turns otherwise dead vertical space into a selling spot that catches customers right where they're already walking.
What the PSF 97109 Sidekick Brings to Your Floor
The half-size footprint is the appeal here. A full 48-inch sidekick can be a lot of real estate to give up, while this shorter version slots into tighter runs, counter-adjacent fixtures, and smaller stores that still want a professional, branded cleaning section. Pro-Shot has been making cleaning gear in Taylorville, Illinois since 1982, and their dealer displays lean on decades of sales data rather than random product dumped on a rack. The lineup is chosen to be the stuff that actually turns over: patches, brushes, jags, and the odds and ends shooters reach for again and again.
Why a Preloaded Half Sidekick Display Makes Sense
The real win is that it ships packed and ready. Hang it, face it, and it's working. No building a planogram from scratch, no deciding how many .22 patches versus .45 patches to carry. For a counter guy who already has forty things to do, a merchandiser that arrives sorted and sell-ready is worth its weight. Pro-Shot cleaning patches in particular have a strong following among serious shooters and benchrest competitors, so you're stocking a name people ask for by brand.
If you've been losing cleaning-supply sales to the big box stores, putting a recognizable American-made line in front of customers is a solid way to pull that business back into your shop. It keeps your margins healthier and gives folks a reason to see your store as the go-to for keeping their guns running right.
Key Specifications
- Manufacturer: Pro-Shot Products (LB Marketing)
- Manufacturer Part Number: 97109
- UPC: 704673971093
- Product Type: Preloaded retail sidekick / power-wing display
- Display Height: Half height
- Format: Pre-packed, ready-to-hang dealer merchandiser
- Mounting: Hangs on endcap side, gondola, or shelf edge
- Product Line: Pro-Shot firearm cleaning accessories
- Country of Origin: Made in USA
- Intended Use: Retail dealer point-of-sale display
What’s Included
- One half-height sidekick display unit
- Factory-selected assortment of Pro-Shot cleaning accessories, preloaded
Frequently Asked Questions
Does the PSF 97109 come already loaded with product?
Yes. This is a preloaded display, meaning it ships from the factory already packed with a hand-picked assortment of Pro-Shot cleaning accessories. You hang it, straighten the facings, and it's ready to sell with no planogram building required.
What makes this a half sidekick display?
Half refers to the shorter height compared to a full-size sidekick, which typically runs up to 48 inches. The half version takes up less vertical space, so it fits tighter shelf runs and smaller stores while still giving you a clean, branded cleaning section.
Who is the PSF 97109 sidekick display meant for?
It's built for firearm dealers and sporting goods retailers who want a turnkey cleaning-supply section. Pro-Shot selects the products based on years of sales data, so the display leans on proven best sellers rather than guesswork, which is handy for shops that don't want to build an assortment from scratch.
How does this display mount in a store?
A sidekick, also called a power wing, hangs off the side of an endcap, a gondola run, or a shelf edge. It uses unused vertical space to put product in front of customers who are already walking the aisle, which is why it works so well for impulse and add-on cleaning gear.


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