Description
Berry's 40 Caliber (.401) 180gr Flat Point is a plated reloading bullet built for the handloader who wants jacketed-style cleanliness without the jacketed price. Each bullet starts as a swaged lead core that gets electroplated with copper to its final weight, then re-struck in a carbide die to lock in a tight, symmetrical shape. That double-struck process is what gives these a reputation for consistency round after round, which is exactly what you want when you're loading in volume.
What Makes the Berry's 180gr Flat Point Tick
The flat point profile with its steep shoulder feeds reliably through semi-autos and punches clean, round holes in paper for easy scoring. The full copper plating means no exposed lead, so these run well on indoor ranges and leave your bore a lot cleaner than traditional cast lead. At .401" diameter and 180 grains, this is the bread-and-butter weight for .40 S&W and plays nicely in 10mm Auto too.
Loading the Berry's .401 Plated Flat Point
These take standard load data. You can use cast or jacketed data of the same grain weight and profile, and either a taper or roll crimp works depending on your setup. The one rule worth repeating: keep velocity at or below 1,250 fps and go easy on the crimp. Pushing plated bullets past their rated speed or over-crimping can separate the plating from the core and open up your groups, so stay in that sweet spot and these reward you with great accuracy.
Why Reloaders Keep Coming Back to Berry's
Berry's has been turning out plated bullets in St. George, Utah for decades, and that track record shows up on the bench. For high-volume practice, steel matches, or just stocking the loading room, this 1000-count box of 180gr flat points is a workhorse that keeps your cost per round low and your barrel happy.
Key Specifications
- Manufacturer: Berry's Manufacturing
- Manufacturer Part Number: 33701
- UPC: 711148337018
- Caliber: .40 S&W / 10mm
- Bullet Diameter: .401"
- Bullet Weight: 180 Grain
- Bullet Profile: Flat Point
- Construction: Copper Plated (Double-Struck) Lead Core
- Bullet O.A.L.: .596"
- Max Velocity: 1,250 fps
- Quantity: 1000 Count
- Shipping Weight: 26.0 lbs
What’s Included
- 1000 Berry's 40 Caliber (.401) 180gr Flat Point plated bullets (unloaded projectiles only)
Frequently Asked Questions
Can I use these Berry's 180gr .401 bullets in both .40 S&W and 10mm?
Yes. The .401" diameter and 180 grain weight are standard for both .40 S&W and 10mm Auto. Just use the appropriate load data and cartridge overall length for whichever cartridge you're building.
What load data should I use for the Berry's plated flat point?
You can use published cast or jacketed data for a 180 grain bullet of the same profile. Keep your velocity at or below the 1,250 fps max rating for plated bullets, since running them faster can cause the plating to separate from the core and hurt accuracy.
Are these loaded ammunition or just the bullets?
These are component bullets only, meaning the projectiles with no case, powder, or primer. They're intended for reloaders who assemble their own cartridges.
Do these Berry's plated bullets work on indoor ranges?
They do. The copper plating fully encapsulates the lead core so there's no exposed lead, which makes them a good fit for indoor ranges and keeps lead fouling in your barrel to a minimum compared to bare cast lead.





Reviews
There are no reviews yet.